Corporate blog- a new communication tool for the companies

Blog became more and more popular recently. Corporate blog is one of the weblog that used publicly by an organization to publish about themselves, products and services. The important is the copyright is belonging to the organization.

Corporate blog consists of 2 main types which are internal and external blog.

1) Internal blog – Blog that can be viewed by the company’s employees by using the company’s Intranet. It is mostly used in the meetings or e-mail discussions from different geographical location. Thus, it is available for all the employees who do not have been invited or took part in those meetings or discussion to provide their expertise. Thus, it can build a strong relationship between the company and employees.

2) External blog – Blog that publicly available to announce the new products and services, notify the company policies, sharing views for certain issues. It is useful than the traditional press releases. All of the posts will reviewed and commented before post publicly. It is including the additional information which is unobtainable from a standard corporate website and thus increased the transparency and accessibility of the company image.

The corporate blog is useful because some of the reasons:

1) Update easily- Blogs will keep the content new and dynamic because it is easier to update whichever internally or externally.
2) Two-way communications channel – Blogs allow readers to post their comments or participate in the discussion. The company also need to provide additional message which different with those information that they get from the company website.
3) Time management – It will just take some time to update compare with pod casting. Hence, it is easier to manage and communicates the company news, culture, information with all the people around the world quickly and easily.

Although corporate blog is easier to create, but there is still some mistake which is done by some of the company.

1) No specific goal – Easy to set up result in the various types of new blogs. Thus, it is difficult for the company to be special and caught the readers’ attention.
2) Not keeping maintains – Treated as an experiment.
3) Not sourcing content – Hard pressed to write a good content if does not make editorially.

The examples of corporate blogs:
Johnson & Johnson: JNJ BTW
Yahoo!'s Yodel Anecdotal
Network Solutions, Solutions Are Power
Coca-Cola Conversations
SUPERSEED (charity blog, Asia)
eBay Ink

We are here sharing the video relates to usefulness of corporate blog

http://vizedu.com/2009/03/corporate-blogs-challenges-and-success-factors/