1) Customers and suppliers
Dell perceived that both customers and suppliers must be treated as collaborators and co-workers. They have approached their customers in the best products and provide effective services. For instance, Dell can meet customer’s needs quickly by delivering the products in the right time. Instead, they tend to build a good relationship with their suppliers and customers and bring up open communications with each other.
2) JIT system
Dell known as a leader in supply chain management and just-in-time manufacturing. By using just-in-time system, dell successes to increase their revenue by eliminate inventory cost and storage cost. The key to accomplish this strategy is keeps the same suppliers and increase supplier to manage inventory for Dell.
Dell believes that their team will continue to develop, retain, and grow in e-commerce. Dell holds a Platinum councils twice a year in each region of the world. This meeting consists of around 100 members of company’s senior management and customers to share their concerns and discuss the technology changes. Their main purpose is to know the needs of the customer and fulfill their needs.
Dell is using personalization and customization tools. Dell create a special Premier Page to its own main corporate customer. Premier Page involves all products that covered purchasing contracts and special pricing under the contract with that firm. This can guarantee customer will get a fair price for each purchase.