Dell.com is an extremely successful e-commerce business. By using online system, we can purchase Dell product at home and get it in timely. It is a popular product among computer technology consumer.
1) Customers and suppliers
Dell perceived that both customers and suppliers must be treated as collaborators and co-workers. They have approached their customers in the best products and provide effective services. For instance, Dell can meet customer’s needs quickly by delivering the products in the right time. Instead, they tend to build a good relationship with their suppliers and customers and bring up open communications with each other.
2) JIT system
Dell known as a leader in supply chain management and just-in-time manufacturing. By using just-in-time system, dell successes to increase their revenue by eliminate inventory cost and storage cost. The key to accomplish this strategy is keeps the same suppliers and increase supplier to manage inventory for Dell.
Dell believes that their team will continue to develop, retain, and grow in e-commerce. Dell holds a Platinum councils twice a year in each region of the world. This meeting consists of around 100 members of company’s senior management and customers to share their concerns and discuss the technology changes. Their main purpose is to know the needs of the customer and fulfill their needs.
Dell is using personalization and customization tools. Dell create a special Premier Page to its own main corporate customer. Premier Page involves all products that covered purchasing contracts and special pricing under the contract with that firm. This can guarantee customer will get a fair price for each purchase.
2 comments on "Another example of e-commerce success and its causes"
it cannot be denied that Dell is one of the successful e-commerce transaction..but sometimes it will cause inconvinient when the consumer want to service/repair the computer, so if there is a shop to conduct these matters, it should be better and it already done by Dell (in lowyat), well done...
but e-commerce also cause disadvantage. eg,limited market. e-commerce only limited to customer who has access to internet, but there is also ppl who are not access to internet, so they prefer to walk-in shop to buy the things they want...
Dell services is really good. I am one of the Dell customers too. Dell delivers my order on time. Beside that, when my computer has any problem, I just need to make call to Dell customer service, they will rectify the error immediately or send a technician to my house on the next day if the problem still cannot be fixed.
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