The success of Amazon and its causes

With the advancement in information technology and changing trends in globalization, e-commerce development has boomed in the past few years and become more popular nowadays.

Amazon.com Inc was launched in 1994 by Jeff Becoz and reincorporated in 1996 with principal corporate offices in Seattle, Washington. It offers Earth’s Biggest Selection and seeks to be Earth’s most customer-centric company and has become the first best known online retailer of the internet world.

There are a variety of factors that contributes to Amazon.com success story.

1. It offers competitive price to customer by putting great effort to connect and interact with wholesalers in order to minimize the cost and able to offer the best lowest price to customer. Despite of the low price offered, it also makes sure that the product is of the same quality as any other product offered by competitors with the same price.
2. A wide range of books related to a variety of subjects and topic. It also offers lots of products related to different ages, interest, field and areas, including video, music, cell phone, hardware, software, health care product, households and much other stuff. The strategy to work better and adopting a strong base of selling products makes Amazon.com different from other e-commerce organization.
3. The efficiency in dealing the customer and continuously focus on their needs makes Amazon.com on top of all the other e-commerce companies.
4. In order to achieve success in the global market, the company hires local employees in foreign countries to help them gather information about the local market and demand of the local potential customer.
5. It also provides users friendly interface with convenience and ease of use and help to maintain customer royalty. It provides high customer service, such as easy search, customize option, e-mail confirmation and always add useful information related to product.
   
6. Besides that, it also provides safe, convenient and reliable payment system to customer. Customer will be kept informed of the transaction processing system; it also provides guarantees and adopting return policy.
   

With all the benefits offered by Amazon.com, it will be able to get more customers and expands its operation to more placse in the world. However, to maintain its competitiveness, it should keep on updating and focus on what customers really want and provide more outstanding and innovative products or services.